Litchfield News

True Value Hardware of Litchfield earns major award (03-04-13)

The True Value Co. recently affirmed what everyone locally already knows: True Value of Litchfield is the best hardware store around.
The store was one of 13 True Values in the country recognized for excellence during the True Value 2013 Spring and Rental Market convention in Atlanta, Ga., Feb. 23-25.

The father and son team of Roger Mahieu Sr. and Roger Mahieu Jr. were on hand to receive the Best Hardware Store in Town award, as was right-hand man Alan Jeanfavre and Judy Mahieu, Roger Sr.'s wife.
True Value of Litchfield represented the company's New England co-op region at the convention.  
"Winning the Best Hardware Store in Town award is not only rewarding to Roger Jr. and myself but also a recognition of our associates for a job well done," Roger Mahieu Sr. said. "We're both very proud of the award and can't thank our associates and customers enough."
When it comes to service, True Value of Litchfield is well known in the area for its associates' dedication to helping customers find what they need.
Since the Mahieus bought the store in 1985, they've continued to grow with the True Value Co. by using the company's product suggestions and services. The strategy has allowed the Litchfield store to succeed, according to the Mahieus.
In addition to hardware, the store offers power equipment, generators, chainsaw trimmers and other accessories. In 1999, the Mahieus added Just Ask Rental to their business and offer a large selection of construction equipment.
Last year, the store remodeled its Destination True Value format and at 20,000 square feet is a large store.
The Best Hardware Store in town program recognizes True Value retailers who exemplify successful retailing. Stores are self-nominated or nominated by a peer or retail manager, and go through a selection process until regional managers narrow down the top candidates. Stores are evaluated based on physical appearance, product selection, competitive pricing, promotional sales and customer assistance.
"True Value of Litchfield provides the best shopping experience for its customers," said Lyle Heidemann, president and chief executive officer of True Value Co. "They consistently deliver on the five principles of successful retailing: people, place, product, price and promotion. And when they do that, they meet customers' needs and expectations, creating a profitable and sustainable business."